Product Management - Market Research for Product Managers
Learn 5 essential indications for determining the attractiveness of a market for your product or service.
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2 hours of content
What you'll learn
- Understand and use a market research approach based on five major indicators: industry, user, competition, and trends.
- Assess an industry's overall health by considering its current size, growth rate, prospective market share, barriers to entry/exit, and so on.
- Determine which customer segments to target based on buying behaviors, customer wants, frustrations, value, and customer bargaining power, among other factors.
- Assess market competitiveness by considering market fragmentation, available substitutes, differentiation capabilities, and unique selling points.
- Examine the power of suppliers by considering their size, bargaining strength, availability of substitutes, and so on.
- Identify large-scale developments that may affect the market and your product (technology, legislation, and sustainability).
- Gain practical insights from use cases on competitive benchmarking and market trend analysis.
Introduces a market research approach based on industry, user, competition, and trend indicators. Covers assessing industry health, targeting customer segments, evaluating competitive forces, supplier power, and large-scale developments. Learners can analyze market attractiveness to support product decisions.
Who this course is for
Product managers and business professionals who need a structured method for evaluating markets.
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#industry-analysis