PPC 101: Intro to Google & Facebook Direct Response Ads
Why and how to use Google Adwords and Facebook advertising for pay-per-click/direct response marketing
★★★★★ 3.8
(262 reviews)
2 hours of content
What you'll learn
- Why traditional "brand awareness" marketing is flawed at its core.
- Have concrete examples of successful pay-per-click, direct response Google and Facebook advertising across industries.
- Recite the four stages of the PPC sales funnel and the five major types of sales leads.
- Perform the basic maths calculations required for Google and Facebook PPC.
- Explain how you can reduce your cost per acquisition (CPA)/customer acquisition cost (CAC).
- Return on Investment should be calculated and explained (ROI).
- Explain what a PPC/direct response campaign manager does.
- You should be able to find and hire PPC/direct response campaign managers or do it yourself.
Introduces pay-per-click advertising on Google and Facebook, including direct response principles, sales funnels, and campaign math. Learners can calculate CPA, CAC, and ROI and understand how to manage or hire PPC campaign managers.
Who this course is for
Ideal for marketers and business owners who want to start with performance-based Google and Facebook advertising.
#ppc
#google-ads
#facebook-ads
#direct-response
#paid-advertising
#cpa