Brand Strategy Foundations
Learn how strong brands are positioned, expressed, and measured, with frameworks you can apply the same week.
Taught by Prof. Alex Rivera on Coursera
★★★★★ 4.8
(9.1k reviews)
14 hours of content
Brand Strategy Foundations breaks brand building into a repeatable process: research, positioning, identity, and measurement. You'll work through a running case study and apply each framework to a brand of your choice.
The course covers competitive positioning maps, brand architecture, voice and messaging, and the metrics that show whether a brand is actually growing in the market.
Graded assignments are peer-reviewed, and a shareable certificate is available on completion.
Who this course is for
- Marketers moving from execution into strategy
- Founders defining their company's positioning for the first time
- Designers who want the strategic context behind identity work
- Product managers who collaborate closely with brand teams
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